SUCCESSFUL- OPEN HOUSE

 Many lead generation techniques require a significant time investment, but open houses can quickly generate warm leads. More importantly, open houses provide a non-threatening forum to showcase your expertise and service as well as start conversations with prospects about their wants and needs. Everything depends on how you market the event.

Here are five ways to generate maximum traffic and leads from your next open house:

Use targeted Facebook ads. Create an ad or a boosted post with your Facebook business page. Target local buyers, and offer something of value to the first 50 people who sign up online or mention your ad.

Offer a sneak peek. Drive competition with the power of an exclusive showing. Once you have sign-ups from your ad, let prospects know you can provide an advance showing before the event is open to the public.

Invite the neighbors. Stop thinking of them as nosy neighbors, and start thinking of them as more foot traffic. More traffic means higher perceived desire, better buzz on the house and, potentially, better offers.

Build a list. Ask visitors to sign the open house registry with their name, phone number and email. Encourage participation with a raffle, giveaway or free report to be sent a few days later.

Follow-up. Not having a follow-up plan is leaving money on the table. Call first, then drip your monthly newsletter—or try Open Home Pro with built-in follow-ups.

These tips will increase attendance at your open houses, create interest and make your time spent much more profitable!